A Level Media Studies Practical Portfolio

This advertisement for Lynx deodorant is aimed at heterosexual males aged 16-24 . For this reason, Lynx have used a number of techniques to appeal to their target audience and to ultimately persuade them to purchase the product. To begin, the most distinct feature of this advertisement is the large image of an attractive young woman bent over a cooker in a sexually provocative way. As the brand's target audience is young heterosexual males, this image has been used to suggest to the audience that people who wear Lynx will attract beautiful women, which is something that all young heterosexual males want to do. This persuades the audience to go out and purchase the product. The idea that Lynx enables young men to appeal to attractive women is reinforced by the tagline which reads "can she make you lose control?". This use of a rhetorical question is a key component in this marketing campaign as it directly addresses the audience and draws their attention. If a youn...

Working in groups of two you must follow your brief. Each student must produce an individual advert and planning and research, but you are expected to support your group member in the completion of the task. You work for an in-house print production company within an advertising agency. You have been given the task of producing a campaign of a full-page magazine advert to promote a new unisex deodorant from UK Deodorants, an existing agency client. Summary of brief requirements: Statement of intent (approx. 350 words). Magazine advert: The client has insisted that each advert must have a different main image, with at least two different locations and at least two different models used across the adverts. The adverts can be from different issues. Location of adverts: The adverts are to be placed in Total Film magazine and the content should reflect the location. Client target audience: 16-25 male and female demographic. UK Deodorants want this new brand - to be called Wav...