Brief: Advertisement Practical Production

Working in groups of two you must follow your brief. Each student must produce an individual advert and planning and research, but you are expected to support your group member in the completion of the task.

 You work for an in-house print production company within an advertising agency.

 You have been given the task of producing a campaign of a full-page magazine advert to promote a new unisex deodorant from UK Deodorants, an existing agency client.

 Summary of brief requirements:
  • Statement of intent (approx. 350 words).
  • Magazine advert: The client has insisted that each advert must have a different main image, with at least two different locations and at least two different models used across the adverts. The adverts can be from different issues.
  • Location of adverts: The adverts are to be placed in Total Film magazine and the content should reflect the location.
  • Client target audience: 16-25 male and female demographic.
UK Deodorants want this new brand - to be called Wave - to be defined by its active, youthful, unisex brand identity.

All your group adverts must contribute to a strong and consistent brand identity, using the same slogan/tagline.

The adverts should use techniques - such as intertextuality, generic hybridity, humour and emotional appeal - that engage the target audience and make the adverts memorable.

Your adverts should recreate a film poster or a scene from a film to fit in with the Total Film magazine.

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