1: Analysis of Existing Deodorant Adverts - Lynx Dry
This advertisement for Lynx deodorant is aimed at heterosexual males aged 16-24 . For this reason, Lynx have used a number of techniques to appeal to their target audience and to ultimately persuade them to purchase the product. To begin, the most distinct feature of this advertisement is the large image of an attractive young woman bent over a cooker in a sexually provocative way. As the brand's target audience is young heterosexual males, this image has been used to suggest to the audience that people who wear Lynx will attract beautiful women, which is something that all young heterosexual males want to do. This persuades the audience to go out and purchase the product. The idea that Lynx enables young men to appeal to attractive women is reinforced by the tagline which reads "can she make you lose control?". This use of a rhetorical question is a key component in this marketing campaign as it directly addresses the audience and draws their attention. If a youn...
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